How to build an intentional visual brand
Can you truly say that your visual brand is intentional? For many asset and wealth managers, a visual brand…
17 September 3 mins
The misunderstood messaging house
“Everything should relate back to the messaging house because it neatly outlines who you are as a business in a way that is tangible. You can maximise your brand strength by making sure that everything marketing produces is based around those interconnected pillars.”
10 September 3 mins
What to do if your brand does not generate cut through
“Inevitably, there is curiosity. People want to understand where a brand comes from. Having roots, being clear on your story, gives people a sense of your logic. Importantly, it should also support your positioning in the market.”
04 September 4 mins
The ugly truth is that looks matter
If your website doesn’t look attractive, visitors are less likely to stick around long enough to fully digest the content. A bad customer journey is confusing, has mixed signals and offers the user no clear path to get from point A to point B to point C. In this article, we outline some of the key areas companies need to be thinking about when it comes to their websites.
23 July 4 mins
What marketers can learn from industrial design
Things like texture, colour, the shapes used; these, often subtle, elements all become sources of brand strength because, when done well, they are identifiable.
18 July 2 mins
What is good design?
You can tell when something has been shoddily put together or it hasn’t been applied with passion and love. You can see through all of that, and it speaks volumes about the people behind it – both the commissioner and the doer.
10 July 4 mins
When to refresh your brand: a graphic designer’s perspective
Brands are living, breathing things. They grow, evolve – and sometimes need a makeover to stay fresh and relevant. A brand refresh is more than just switching your logo, though. It’s about updating your visuals and messaging to reflect who you are today, not who you were five or 10 years ago.
03 July 2 mins
Introducing AI-powered insights & new premium features to Beacon
Introducing AI to Beacon! We’ve recently introduced AI-driven insights, helping you interpret data faster and generating high-level personalised recommendations. Alongside this, premium users can access new advanced charts and create customised dashboards for a more tailored experience.
01 July 2 mins
Isn’t strategy only done in-house?
Companies outsource for countless reasons, but one area that is becoming increasingly popular is strategy. Some people might recoil at the thought; afterall, isn't that a key business priority that should be safeguarded in-house? But an outside perspective and access to wider industry expertise could make the difference between coming up with a broad plan or crafting a step-by-step strategy of how to achieve your goals.
20 June 3 mins
Investing in knowledge can pay marketing dividends
Advisers need technical understanding to be able to assess increasingly complex strategies and the fluency to explain them to clients in a Consumer Duty world. Product brochures and factsheets alone no longer suffice. In response, leading firms are building educational platforms where advisers can learn, ask questions and get help when taking the theoretical and making it tangible.
13 June 3 mins