Salesforce Marketing Cloud is finally live – now what?

This article is not for the architects or executives who approved the investment, but the marketing managers, campaign operators, and lifecycle marketers responsible for turning “go-live” into actual marketing work.

04 March 2 mins

Rebrand or refresh: which do you need?

There are times when a full rebrand is appropriate and, even, required. An updated identity can reinvigorate an asset or wealth manager, sharpen its focus and help clients engage in a more meaningful way. But there are also times when a brand can benefit from an infusion of energy without the need to make fundamental changes.

18 February 2 mins

CMOs reveal their top priorities

Understanding the competitive landscape is a hugely important part of a CMO's role. Information sparks inspiration, which can quickly become innovation.

12 February 3 mins

Beacon 2026: What’s in store?

Our roadmap is focused on strengthening and expanding our metrics, providing deeper insights within the platform, and enhancing the overall product experience through improved UX and UI.

10 February 2 mins

How websites can stay relevant in an AI world

Does my business even need a website anymore? It's a big questions but not an unreasonable one. With AI encroaching on all corners of the internet, our web developer Duncan Forbes looks at what the future holds and outlines how businesses can stay ahead of the curve.

02 February 5 mins

AI is rewriting what ‘good’ looks like

Did a person write this or was it AI? And, does it even matter? Readers are quick to point to em dashes (—) as proof something was written by a robot. The so-called ‘rule of three’ is now viewed with suspicion. As LLMs evolve, more and more legitimate linguistic devices will come under scrutiny. So, what does it mean for marketing teams and how they produce credible, engaging content?

22 January 3 mins

How to get started with AI

As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.

14 January 3 mins

What 20+ peer reviews told us to expect in 2026

The asset and wealth management firms winning in 2026 likely won’t be those with the most products, the biggest platforms, or the loudest marketing. Four key themes to watch out for next year.

11 December 4 mins

Where finance meets feelings

Fear, greed, overconfidence, regret – we talk about emotions in investing all the time. These are the headline makers, the stomach churners, the buzzwords that grasp our attention during times of volatility or uncertainty. But that’s only scratching the surface.

04 December 3 mins

The 2026 Stewardship Code explained

Enhanced flexibility recognises that true stewardship is not one-size-fits-all but a nuanced dialogue that must be told in ways authentic to each manager

20 November 4 mins