Viewing marketing as a siloed, downstream function ignores its strategic potential. The most effective marketing teams are not idly waiting for instructions; they are involved in key discussions across the company
20 March 2mins
Spring clean your marketing
As winter gives way to spring, many of us develop an inexplicable urge to clean and get rid of unused or broken items. It can be therapeutic. While we don't recommend marketing teams go full 'Marie Kondo', setting aside time to get your house in order, at least once a year, is good practice.
13 March 3mins
Where investment content marketers can use AI right now
AI is learning at an accelerated pace but it's not quite ready to run on its own, so it should be used with caution - especially by content teams. That said, there are some ways it can make tasks more efficient but the human touch remains non-negotiable.
05 March 4mins
Next gen ‘emerging’ marketers are key to reaching younger investors
In a marketplace crowded with firms jostling for visibility, successful differentiation is a growing challenge. This presents an opportunity for emerging marketers to prove their worth. While seasoned professionals often draw on tried-and-tested strategies, fresh talent brings a different lens, spotting gaps and untapped potential amid a sea of convention.
20 February 3mins
Social media identity crisis – mirroring your environment
The way you talk with colleagues and how you chat with friends is distinct. Your tone, the volume at which you speak, the words you choose and even how you react to what people are saying can all be very different. This is how you should approach social media. What works on LinkedIn, won't get the same traction on other channels.
14 February 4mins
Shaking off the creative cobwebs
Group think is the enemy of creativity. You want to bring together a mixture of people who have been with the company for a long time and possess varying degrees of institutional memory, as well as new joiners who are less fixed in their thinking.
06 February 3mins
Deconstructing Frankenstein’s monster – why your backend must be a priority
There's a plugin for that... words that can cause website developers to shudder. By the time clients seek our help, they have often bolted together various off-the-shelf components, which has compromised the functionality and user experience of their site.
23 January 3mins
Are you sick of hearing about AI and automation? So are we
AI and automation are tools, not magic wands. They don’t work out of the box in every scenario, and they’re only as good as the data and processes they’re built on.
16 January 2mins
Hello, 2025: How investment marketing trends will evolve this year
Explore three investment marketing trends that will evolve in 2025 - private markets, consolidation and ESG - and how marketers can prepare.
08 January 3mins
Client quandaries of 2024
It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.
20 December 3mins
Introducing Alpha Agency – the new name for White Marble Consulting
We are delighted to announce our new name: Alpha Agency—a fresh identity that sets the stage for an exciting future. In September, we were proud to share the news we had joined the Alpha Group, a leading global provider of specialist consulting services for the financial services industry.
