We’ve recently introduced AI-driven insights to Beacon, helping you interpret data more quickly and generate high-level personalised recommendations. Alongside this, premium users can access new advanced charts and create customised dashboards for a more tailored experience.

AI-Powered insights

You can now generate AI summaries for website charts across selected time frames, regions, and audience types - giving you valuable insights into your website data. This will soon be rolled out across social, content, and email charts.

Beacon AI compares your data with your selected peer group and delivers actionable insights to help you better understand your performance and identify areas of opportunity.

Create your own dashboard

Premium members can now build a personalised dashboard via the My Dashboard section. Simply click the ‘Add to My Dashboard’ button on any chart you want to include and it will automatically appear on your dashboard. You can then drag and drop to re-order charts as you wish, allowing for a tailored view of the metrics that matter most to you.

Premium chart 1: website visits by AUM

Our new premium chart shows the number of Website visits per £1bn in assets under management (AUM) for each firm. By contextualising the data, this view highlights which firms are achieving high engagement relative to their AUM. This helps firms to identify companies that are outperforming peers online - regardless of how large or small they are.

Premium chart 2: percentage read scatter chart

Now available under the Content section, this scatter chart estimates how much of your content is actually read by users. It factors in the average reading speed and the word count of each piece of content. The grey area highlights content that performs above average on two key metrics: visits and percentage read - helping you pinpoint high-performing content worth replicating.

If you're interested in learning more about Beacon’s premium features or have suggestions for new premium charts, we'd love to hear from you.

For any questions about the recent or upcoming updates, please don't hesitate to get in touch.

All the best, 

Your Beacon Team