Cool, calm and collected: marketing amid turbulence
Moments of external turbulence should prompt internal reflection. What are the values and beliefs that ground your business? What commitments have you made to your clients, to your team, and to your long-term strategy Marketing teams should start by convening internally: revisit your brand pillars, your client promises, and your mission statements. These are your anchor points.
10 April 2mins
Diverse portfolios, yes. But diverse people… no?
Concentration risk is not just a cause for concern when it comes to your investments, it is also a potential problem in your workforce. Maintaining a narrow concept of talent and capability means companies are overlooking a powerful and underutilised group that could spark some true innovation
03 April 2mins
Beacon: What’s new for 2025?
We're excited to share the latest updates, which have been designed to make your experience even more user friendly and insightful. Beacon offers actionable insights to help you understand your firm's performance against industry standards.
25 March 2mins
Marketing is not an island
Viewing marketing as a siloed, downstream function ignores its strategic potential. The most effective marketing teams are not idly waiting for instructions; they are involved in key discussions across the company
20 March 2mins
Spring clean your marketing
As winter gives way to spring, many of us develop an inexplicable urge to clean and get rid of unused or broken items. It can be therapeutic. While we don't recommend marketing teams go full 'Marie Kondo', setting aside time to get your house in order, at least once a year, is good practice.
13 March 3mins
Where investment content marketers can use AI right now
AI is learning at an accelerated pace but it's not quite ready to run on its own, so it should be used with caution - especially by content teams. That said, there are some ways it can make tasks more efficient but the human touch remains non-negotiable.
05 March 4mins
Next gen ‘emerging’ marketers are key to reaching younger investors
In a marketplace crowded with firms jostling for visibility, successful differentiation is a growing challenge. This presents an opportunity for emerging marketers to prove their worth. While seasoned professionals often draw on tried-and-tested strategies, fresh talent brings a different lens, spotting gaps and untapped potential amid a sea of convention.
20 February 3mins
Social media identity crisis – mirroring your environment
The way you talk with colleagues and how you chat with friends is distinct. Your tone, the volume at which you speak, the words you choose and even how you react to what people are saying can all be very different. This is how you should approach social media. What works on LinkedIn, won't get the same traction on other channels.
14 February 4mins
Shaking off the creative cobwebs
Group think is the enemy of creativity. You want to bring together a mixture of people who have been with the company for a long time and possess varying degrees of institutional memory, as well as new joiners who are less fixed in their thinking.
06 February 3mins
Deconstructing Frankenstein’s monster – why your backend must be a priority
There's a plugin for that... words that can cause website developers to shudder. By the time clients seek our help, they have often bolted together various off-the-shelf components, which has compromised the functionality and user experience of their site.
23 January 3mins
Are you sick of hearing about AI and automation? So are we
AI and automation are tools, not magic wands. They don’t work out of the box in every scenario, and they’re only as good as the data and processes they’re built on.
