Two in Twenty with HSBC Asset Management’s Joanna Kalenska

In this episode, Joanna Kalenska, CMXO at HSBC Global Asset Management, talks about her journey from agency-side roles into in-house marketing, and how that experience has shaped the way she thinks about briefs, client experience and strategic growth.

17 June < 1 min

Two in Twenty with Insight Investment’s David Chellew – Part 2

In the second part of his conversation with Twink, David Chellew talks about the number of contacts needed to create awareness and how campaigns need to prove their value to release more budget.

13 May < 1 min

Two in Twenty with Insight Investment’s David Chellew

David Chellew talks to Twink about how marketing at institutional asset managers has evolved, and how to align marketing strategies with business goals for improved client engagement.

06 May < 1 min

Two in Twenty with Ruffer’s Alex Laurie

Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about joining an investment company that famously 'didn't do marketing' and why the industry's intimidating reputation is stopping talented people from applying for roles.

02 April < 1 min

Two in Twenty with JP Morgan’s Arlene Ingram

Arlene Ingram of JP Morgan Asset Management discusses the complexities of strategic marketing in a global context and the balance between brand and performance marketing. She emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.

18 March < 1 min

Two in Twenty with Ninety One’s Malcolm Fried

Malcolm Fried discusses how a focus on the fundamentals and Ninety One's positioning helped his team navigate a tough couple of years for the asset management industry. He also shares his view on why marketers need to think of themselves as businesspeople first.

03 March < 1 min

Two in Twenty with Baillie Gifford’s Ian Bruce

Ian Bruce discusses his extensive career at Baillie Gifford and lifts the lid on how the marketing team played an integral role in fending off activist investor Saba.

17 February < 1 min

Two in Twenty with Columbia Threadneedle’s Ross Duncton

Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey and his marketing insights, finishing with some tips for aspiring marketers.

27 January < 1 min

Two in Twenty with Paul Zettl

In this conversation, Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.

13 January < 1 min

Two in Twenty with Aviva’s Kelly Mikhailoff

In this episode we talk to Kelly Mikhailoff of Aviva Investors. Hear her thoughts on team culture driven by diversity and empowerment, and key principles for marketing success.

17 December < 1 min