There are times when a full rebrand is appropriate and, even, required. An updated identity can reinvigorate an asset or wealth manager, sharpen its focus and help clients engage in a more meaningful way. But there are also times when a brand can benefit from an infusion of energy without the need to make fundamental changes.
18 February 2mins
Two in Twenty with Baillie Gifford’s Ian Bruce
Ian Bruce discusses his extensive career at Baillie Gifford and lifts the lid on how the marketing team played an integral role in fending off activist investor Saba.
17 February < 1min
CMOs reveal their top priorities
Understanding the competitive landscape is a hugely important part of a CMO's role. Information sparks inspiration, which can quickly become innovation.
12 February 3mins
Beacon 2026: What’s in store?
Our roadmap is focused on strengthening and expanding our metrics, providing deeper insights within the platform, and enhancing the overall product experience through improved UX and UI.
10 February 2mins
How websites can stay relevant in an AI world
Does my business even need a website anymore? It's a big questions but not an unreasonable one. With AI encroaching on all corners of the internet, our web developer Duncan Forbes looks at what the future holds and outlines how businesses can stay ahead of the curve.
02 February 5mins
Two in Twenty with Columbia Threadneedle’s Ross Duncton
Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey and his marketing insights, finishing with some tips for aspiring marketers.
27 January < 1min
AI is rewriting what ‘good’ looks like
Did a person write this or was it AI? And, does it even matter? Readers are quick to point to em dashes (—) as proof something was written by a robot. The so-called ‘rule of three’ is now viewed with suspicion. As LLMs evolve, more and more legitimate linguistic devices will come under scrutiny. So, what does it mean for marketing teams and how they produce credible, engaging content?
22 January 3mins
How to get started with AI
As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.
14 January 3mins
Two in Twenty with Paul Zettl
In this conversation, Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.
13 January < 1min
Two in Twenty with Aviva’s Kelly Mikhailoff
In this episode we talk to Kelly Mikhailoff of Aviva Investors. Hear her thoughts on team culture driven by diversity and empowerment, and key principles for marketing success.
17 December < 1min
What 20+ peer reviews told us to expect in 2026
The asset and wealth management firms winning in 2026 likely won’t be those with the most products, the biggest platforms, or the loudest marketing. Four key themes to watch out for next year.
