What is good design?

You can tell when something has been shoddily put together or it hasn’t been applied with passion and love. You can see through all of that, and it speaks volumes about the people behind it – both the commissioner and the doer.

10 July 4 mins

When to refresh your brand: a graphic designer’s perspective

Brands are living, breathing things. They grow, evolve – and sometimes need a makeover to stay fresh and relevant. A brand refresh is more than just switching your logo, though. It’s about updating your visuals and messaging to reflect who you are today, not who you were five or 10 years ago.

03 July 2 mins

Client quandaries of 2024

It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.

20 December 3 mins

Introducing Alpha Agency – the new name for White Marble Consulting

We are delighted to announce our new name: Alpha Agency—a fresh identity that sets the stage for an exciting future. In September, we were proud to share the news we had joined the Alpha Group, a leading global provider of specialist consulting services for the financial services industry.

12 December < 1 min

Leveraging automation without sacrificing authenticity

When the market is demanding asset and wealth managers operate with the authenticity of a human and the automation of a robot, investment marketers who strategically combine the best of both these elements – and make them stronger together – will succeed.

17 October 3 mins

5 steps to define and articulate your brand

The greatest ambassadors for your brand are your employees. Therefore, it is vital that they have some emotional connection with its vision and objectives, not just your products and services. They must be able to talk about your distinctive value-add with relative ease and confidence. But that is rarely the case.

09 October 4 mins

A checklist of objectives for investment marketers in 2024

As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.

10 January 5 mins

Exploring the future of brand distinctiveness

As we look forward to 2024, a pivotal question arises for brands seeking to distinguish themselves and elevate…

19 December 3 mins

Crafting Content- Ensuring your content reflects your brand and values

The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.

07 November 5 mins

Bye bye birdie

Following the announcement that the company previously known as Twitter was rebranding to ‘X’ Taz shares a few thoughts about the rebrand and potential impact on its reputation.

02 August 3 mins