Formerly White Marble Consulting
Moments of external turbulence should prompt internal reflection. What are the values and beliefs that ground your business? What commitments have you made to your clients, to your team, and to your long-term strategy Marketing teams should start by convening internally: revisit your brand pillars, your client promises, and your mission statements. These are your anchor points.
Concentration risk is not just a cause for concern when it comes to your investments, it is also a potential problem in your workforce. Maintaining a narrow concept of talent and capability means companies are overlooking a powerful and underutilised group that could spark some true innovation
Viewing marketing as a siloed, downstream function ignores its strategic potential. The most effective marketing teams are not idly waiting for instructions; they are involved in key discussions across the company
As winter gives way to spring, many of us develop an inexplicable urge to clean and get rid of unused or broken items. It can be therapeutic. While we don't recommend marketing teams go full 'Marie Kondo', setting aside time to get your house in order, at least once a year, is good practice.
AI is learning at an accelerated pace but it's not quite ready to run on its own, so it should be used with caution - especially by content teams. That said, there are some ways it can make tasks more efficient but the human touch remains non-negotiable.
In a marketplace crowded with firms jostling for visibility, successful differentiation is a growing challenge. This presents an opportunity for emerging marketers to prove their worth. While seasoned professionals often draw on tried-and-tested strategies, fresh talent brings a different lens, spotting gaps and untapped potential amid a sea of convention.
The way you talk with colleagues and how you chat with friends is distinct. Your tone, the volume at which you speak, the words you choose and even how you react to what people are saying can all be very different. This is how you should approach social media. What works on LinkedIn, won't get the same traction on other channels.
Group think is the enemy of creativity. You want to bring together a mixture of people who have been with the company for a long time and possess varying degrees of institutional memory, as well as new joiners who are less fixed in their thinking.
It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.
In this episode we are joined by Nick Pilkington, partner at White Marble Consulting (now known as Alpha Agency). Listen to his five factors for success when it comes to pitching.