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From assumption to advantage: the power of client testing
What used to be a nice to have is now essential. Testing your messaging with real clients before launch ensures it resonates, reduces risk, and gives you a competitive edge in a crowded market.
17 June 2mins
Two in Twenty with HSBC Asset Management’s Joanna Kalenska
In this episode, Joanna Kalenska, CMXO at HSBC Global Asset Management, talks about her journey from agency-side roles into in-house marketing, and how that experience has shaped the way she thinks about briefs, client experience and strategic growth.
