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The misunderstood messaging house
“Everything should relate back to the messaging house because it neatly outlines who you are as a business in a way that is tangible. You can maximise your brand strength by making sure that everything marketing produces is based around those interconnected pillars.”
10 September 3mins
What to do if your brand does not generate cut through
“Inevitably, there is curiosity. People want to understand where a brand comes from. Having roots, being clear on your story, gives people a sense of your logic. Importantly, it should also support your positioning in the market.”
