At Alpha Agency, we believe in Craft & Partnership, bringing deep-seated expertise and critical thinking to every project
Who we are
We are financial marketing experts with deep industry knowledge and specialist expertise. From strategy to implementation, we help you embed marketing best practice.
We pride ourselves on our multi-disciplinary team's breadth of experience, which ensures that the marketing solutions we craft are bespoke, flexible and truly integrated.
What we do
We define, develop and implement marketing strategies for asset and wealth managers, giving you access to integrated thinking that spans a range of marketing disciplines.
From strategy and proposition development to activating your marketing plans, we bring together brand, sustainability, creative, digital and content experience to complement your in-house expertise.
Our story
Where we're from
We were founded in 2014 by Georgina (Twink) Field, with the vision of creating a marketing consultancy firm with the flexibility to supply expert marketing support to asset managers, as and when required.
Since inception, we have worked as a versatile extension of in-house marketing teams, striving to embed best practice.
Melding deep asset management industry experience and specialist marketing expertise, we provide a rich technical and cultural understanding of your business and client needs.
Where we're going
For the first 10 years, we were known as White Marble Consulting. In summer 2024, we became part of the Alpha Group.
Now known as Alpha Agency, we are a specialist marketing boutique within the group.
The cultural fit and complementary nature of our capabilities made this a very exciting and natural next step for us. Quality, client service and investment specialism are integral to our work and remain our priority going forward, as part of the Alpha Group.
Our purpose and vision
We are dedicated to furthering marketing as a key strategic force within investment companies by providing fluid, integrated marketing expertise.
Our principles
We adhere to an underlying set of principles, which shape every element of our business. Through our interactions with clients and each other, we're always working towards being more:
Sustainably minded
We apply our skills and experience to address fundamental sustainability issues in our industry, as well as our wider society.
Community focused
We bring together marketers to share insights and elevate marketing in our industry.
Measurement based
We measure, analyse and benchmark our marketing efforts to drive continuous improvement.
Have a question? Get in touch
Email UK
hello.agency@alphafmc.comPhone UK
+44 (0) 20 39879988
Email US
hello.agency@alphafmc.comPhone US
+1 413 591 7373