Scope
Our goal was to help the client develop a clear and compelling brand that would accurately represent their capabilities, culture and values.
Research
Through extensive research, we gained insights into their unique selling points, culture and capabilities. We developed a cogent messaging framework so that we could effectively communicate the brand's value proposition.
Brand development
Stakeholder engagement ensured internal buy-in, while website redevelopment and diverse marketing materials brought the new brand to life. The emphasis on ESG and Stewardship catered to the target audience. Detailed brand guidelines were provided so long-term brand consistency and relevance could be embedded. We created digital brochures, a new website, and three videos.
Outcome
A fully integrated brand that accurately reflected the company's values, vision and unique selling points. The branding effectively communicated the company's positioning and value proposition, helping it appeal to both current and future clients. The brand successfully reinforced the client's USPs while also foregrounding key areas of focus that were critical to its target audience.
Lucy Capon, Former Head of Marketing
"Alpha Agency captured the true essence of our business, expressed in a modern and engaging way. They powerfully brought together our culture, capabilities and conviction to deliver an authentic view of Sarasin & Partners. Clients have responded well to the new branding. We are also seeing the brand resonate well with new audiences as we build our profile online."
Have a question? Get in touch
Email UK
hello.agency@alphafmc.comPhone UK
+44 (0) 20 39879988
Email US
hello.agency@alphafmc.comPhone US
+1 413 591 7373