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What marketers can learn from industrial design
Things like texture, colour, the shapes used; these, often subtle, elements all become sources of brand strength because, when done well, they are identifiable.
18 July 2mins
What is good design?
You can tell when something has been shoddily put together or it hasn’t been applied with passion and love. You can see through all of that, and it speaks volumes about the people behind it – both the commissioner and the doer.
