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Most brand problems are not about marketing – they’re about behaviour
Most asset and wealth managers don’t have a positioning problem — they have a translation problem. The strategy exists, but it isn’t consistently expressed in the moments clients actually experience.
13 May 2mins
Two in Twenty with Insight Investment’s David Chellew – Part 2
In the second part of his conversation with Twink, David Chellew talks about the number of contacts needed to create awareness and how campaigns need to prove their value to release more budget.
