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Marketing in the Age of AI: using AEO to shape the narrative
As AI becomes the first place customers go to look up your firm, marketers must rethink visibility. Answer Engine Optimization (AEO) is about understanding what information AI draws on about your firm, and ensuring those answers are accurate, consistent, and credible.
18 March 2mins
Two in Twenty with JP Morgan’s Arlene Ingram
Arlene Ingram of JP Morgan Asset Management discusses the complexities of strategic marketing in a global context and the balance between brand and performance marketing. She emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.
