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Salesforce Marketing Cloud is finally live – now what?
This article is not for the architects or executives who approved the investment, but the marketing managers, campaign operators, and lifecycle marketers responsible for turning “go-live” into actual marketing work.
04 March 2mins
Two in Twenty with Ninety One’s Malcolm Fried
Malcolm Fried discusses how a focus on the fundamentals and Ninety One's positioning helped his team navigate a tough couple of years for the asset management industry. He also shares his view on why marketers need to think of themselves as businesspeople first.
