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ETF marketing – simple in theory but hard in practice
Active managers are casting their nets wide to capture institutional investors prioritising tactical asset allocation as well as the emerging digitally native end investor audience. But many marketing team are struggling to answer one key question: what is the true value proposition of your ETF platform?
08 April 3mins
Two in Twenty with Ruffer’s Alex Laurie
Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about joining an investment company that famously 'didn't do marketing' and why the industry's intimidating reputation is stopping talented people from applying for roles.
