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How to get started with AI
As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.
14 January 3mins
Two in Twenty with Paul Zettl
In this conversation, Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.
