Two in Twenty with Paul Zettl

In this conversation, Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.

13 January < 1 min

Two in Twenty with Aviva’s Kelly Mikhailoff

In this episode we talk to Kelly Mikhailoff of Aviva Investors. Hear her thoughts on team culture driven by diversity and empowerment, and key principles for marketing success.

17 December < 1 min

Two in Twenty with MFS’s Lucy Davidson

In this episode we talk to Lucy Davidson of MFS Investment Management. Hear about her transition into a senior managerial role, and her thoughts on career development.

25 November < 1 min

Two in Twenty with Janus Henderson’s Alanna Nensel

In this episode we talk to Alanna Nensel of Janus Henderson Investors. Hear about her journey through the industry, and tips for success.

11 November < 1 min

How to avoid pitching pitfalls and set yourself up for success

In this episode we are joined by Nick Pilkington, partner at White Marble Consulting (now known as Alpha Agency). Listen to his five factors for success when it comes to pitching.

25 October < 1 min

Demystifying diversity

In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali. Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.

18 July < 1 min

Content remains king in 2024

In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.

18 March < 1 min

Size truly does not matter when it comes to systems stewardship

Featuring in this episode, Kirsten Hastings Head of Content at White Marble (now known as Alpha Agency), is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vogel, Marketing Consultant at Alpha Agency. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.

08 February < 1 min

Marketing and the multi-affiliate model

Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field and Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.

18 January < 1 min

To B Corp or not to B Corp – what is the answer?

In this episode, Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) and Lisa Mattes, formerly a Senior Marketing Executive at the company, are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group.

18 October < 1 min