In the week that we celebrated International Women's Day, it was amazing to see so many women speak…
09 March 2mins
Why is your social media team under-resourced?
Social media. Everyone knows what it is. We all use it. All of the time. Despite this, there…
04 March 3mins
The true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…
25 February 4mins
Introducing ESG Barometer: an unbiased analysis
At the beginning of this year, we worked with MainStreet Partners to produce the first ESG Barometer: an…
18 February 3mins
In the driver’s seat – the customer journey
When Talking Heads released Road to Nowhere in 1985, I can safely say they were not predicting the…
28 January 3mins
When do followers = friends?
I have an interesting relationship with social media, as we all do these days. As a parent, I…
21 January 3mins
Why marketing budgets and strategic credence continue to rise
The demands on marketing departments continue to grow. They need to be data-led, digitally savvy and creatively minded.…
14 January 2mins
Why Terry Smith must take responsibility for his immense influence (a defence of Unilever)
A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and…
13 January 3mins
And Just Like That: How nimble marketing can propel your brand
I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm.
I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.
17 December 2mins
Nine investment marketing trends to watch in 2022
Our team looks at the nine biggest trends that will shape asset and wealth managers’ marketing over the coming year.
