Big Data in Marketing: How to successfully measure your marketing performance
Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today’s digital world, As…
13 November 3mins
What’s that coming over the hill? ESG regulation from the EU!
Over the next two years a number of regulations on sustainable finance will come into effect, emerging from…
07 November < 1min
10 tips for creating video
Rich media is increasingly considered a non-negotiable part of an effective marketing strategy. Video is a particularly popular…
22 October 3mins
5 tips on how to create great content
Content is king as they say, and most marketers would agree that they are awash with it these…
21 October 2mins
The true value of values
Reflecting on this week's blog - it struck me that, alongside the well-reported advancement of environmental, social and governance (ESG)-related matters and working…
09 October 2mins
2020: the year ESG arrived in your backyard
Rebecca Vogel reflects on the impact that the pandemic has had on ESG over the last few months…
02 October 2mins
5 emerging trends in financial services
Challenged to reflect on the impact of Covid-19 on financial services for Aviva’s recent marketing event, Twink Field…
25 September 3mins
5 questions you’ve always had about market segmentation
Investment managers are struggling to differentiate themselves in the eyes of investors. This is a challenge I come…
18 September 4mins
Driving marketing performance with search
In today's digital era, a Google search is the first touchpoint of any consumers digital buying journey, so…
17 September 3mins
ESG investments in the Italian and Spanish retail market
Executive summary In Italy and Spain, the institutional market has traditionally been stronger voices pushing the ESG (environmental,…
