Marketing automation: worth the effort? At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation… 14 August 4 mins
Talking in a language the C-Suite understands Generalisations are never ideal, but there certainly seems to be particular characteristics that C-suite executives in investment management… 11 August 4 mins
What lessons can we learn from branding cattle? The importance of defining your brand We are getting much more involved in brand conversations with our clients.… 07 August 5 mins
Message clarity in a noisy market It’s easy to drive your message to your audience through sheer force and big budgets, but how do… 17 July 2 mins
2020: so far, so digital We recently held the user group meeting for our benchmarking service (Beacon). In addition to our usual review… 10 July 4 mins
Client-centric language: ensure you put your client first Content and product marketing have become increasingly important to investment marketing strategy. This is even more relevant in… 07 July 3 mins
Reflections on the drivers behind marketing’s increased strength, visibility and influence Working remotely, and Covid-19 more specifically, has perhaps made us all a bit more mindful, more aware of… 03 July 3 mins
Social media issues in the investment management industry Written by Sorcha Lorimer, Founder & CIPM CEO and Founder of Trace Investment managers are becoming increasingly aware… 01 July 3 mins
Managing and persuading stakeholders: key principles Jen Taylor outlines some of her key learnings from AIM’s recent Stakeholder Management workshop. Managing stakeholders effectively can… 15 June 3 mins
What do advisers want to see in fund group marketing? As we continue striving to be of better service to financial advisers, how can we ensure that our… 15 May 3 mins
