Power of Brand – What makes a great financial brand in 2020?
Twink Field joined an engaging and thought provoking panel at the Gramercy Institute this morning, alongside Richard Alpert…
13 November 2mins
Social or not
To be, or not to be social? The debate over whether or not to use social media in marketing has…
12 November 2mins
The art of using LinkedIn to boost sales
LinkedIn was first introduced 14 years ago as a platform for job-searching capabilities. Since then it has rapidly…
31 October 3mins
The battle for clients’ trust in a challenging environment
The investment industry has seen its fair share of negative media attention over the past few months, notably…
24 October 2mins
Differentiating from the parent brand
It is a natural desire for investment management brands to differentiate from their parent brand. However, there is…
10 October 2mins
Staying authentic to your corporate narrative
The first step to being authentic is to have a clear understanding of what you are staying true…
09 October 2mins
Making video content more effective
Nearly all integrated communications and marketing plans feature some form of video content. However, even with this form…
02 September 2mins
Influencer Marketing
If successfully implemented, influencer marketing can increase the attention you receive from your target audience and can be…
16 August 3mins
Trends in fund flows – can marketers help?
The investment management industry is going through a period of significant structural change that has fundamentally altered the…
13 August 2mins
Social media issues in the investment management industry
Fund management is an area where political or economic views are particularly pertinent - an individual's view can skirt perilously close to financial advice - it's thus clearly critical that there are company social media guidelines in place to help navigate this.
