The Investment Marketing Scoop: A First Line of Defence
Resourcing the demands of financial promotions. In many marketing teams, the marketers responsible for producing materials or financial…
03 May 2 mins
The Investment Marketing Scoop: Future Talent Pools
Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and…
25 April 3 mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2 mins
Tune in to Auditory Marketing
Have you ever caught yourself humming a popular song or catchy tune you’ve heard in a radio jingle or on the TV? All the time, if you’re anything like me.
11 April 3 mins
The Investment Marketing Scoop: The Growing Role of UX
UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.
28 March 2 mins
The Investment Marketing Scoop: Selling the brand inside
Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.
20 March 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World
Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.
22 December 5 mins
The FTX collapse and how to market a gold rush
Recent weeks have been dominated by the much-publicised collapse of the Bahamas-headquartered FTX, the world’s third-largest cryptocurrency exchange in terms of volume.
22 December 3 mins
COP27: A financial marketer’s perspective
As the smoke clears from a tumultuous two-week period of discussions, events and announcements in Sharm el-Sheikh, we reflect on the COP27 summit and how its outcomes relate to the asset management sector.
14 December 4 mins