AIM High: Segmentation as part of your marketing strategy Understanding your target market is crucial for marketing success, yet, so many companies fail to take their clients’… 24 August < 1 min
AIM High: Thought leadership in today’s marketing mix Thought leadership is an essential part of any content strategy, providing key insights and the ability to motivate… 03 August 2 mins
AIM High: Rethinking the role and delivery of events The eventing industry – worth over $1tn globally – is at the sharp end of the disruption caused… 16 July 2 mins
AIM High: Stakeholder management, impact and influence COVID-19 has pushed marketing to the forefront in many businesses as the full client experience is now being… 26 June 2 mins
AIM High: Shrinking or growing your marketing teams? Tips for handling both conversations In our remote working world, marketing teams are finding themselves incredibly busy - some are thinking about recruiting,… 02 June < 1 min
AIM High: Managing for Mental Health Remote working has rapidly swept across the UK due to social distancing. Many of us may start to… 11 May < 1 min
AIM High: The role real assets play in a portfolio Since the financial crisis, global public investors have increased their allocation to real assets at a steady pace,… 01 May < 1 min
AIM High: Building a high performing leadership team Building high-performing leadership teams is essential for business success, and this is arguably even more crucial in highly… 24 April < 1 min
AIM High: Under the bonnet of investment trusts & how to market them We shine a light on investment trusts this week, looking into what makes this a good investment choice,… 16 April < 1 min
AIM High: Fund Governance In today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they… 07 April < 1 min
