Digital marketing: the nexus between people and technology

'Digital' is a word that is variously used to describe tools, channels, people and ways of thinking. So, what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?

06 November 4 mins

How to launch a lead generation pilot – business processes

In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?

05 June 3 mins

Launching a lead generation pilot – technology and data

Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...

14 May 4 mins

How to launch a lead gen pilot – journey mapping

There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…

24 April 4 mins

Website Performance F for Fail

OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.

18 January 3 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Beacon is here: know what good looks like

We're delighted to announce the arrival of Beacon, our Alpha Agency (formerly White Marble) benchmarking service. Previously known…

19 November 2 mins

Client experience: your next competitive advantage

Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…

18 June 5 mins

The anatomy of a website project

Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.

13 May 7 mins

Dear C-Suite: How to do digital

Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital

26 March 2 mins