Sustainability in 2024 – What investment marketers need to look out for The past year has been a particularly challenging one for sustainability and ‘ESG’ investing. It is inevitable that… 21 December 4 mins
Why Terry Smith must take responsibility for his immense influence (a defence of Unilever) A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and… 13 January 3 mins
Why ESG doesn’t matter Environmental, Social and Governance (ESG) issues alone do not evidence a link between a company’s social impact and… 03 December 2 mins
Opinion: “Revenue is a lousy measure of success for most ad campaigns” I've found myself thinking about yet another thought-provoking article from Mark Ritson - increasingly my go-to marketing guru… 29 January < 1 min
