Not another AI article: Tools and considerations for investment marketers

Ben Yelland shares five AI tools that are particularly useful to investment marketers, and three truths about AI that marketers should consider before using any tool.

21 August 4 mins

Does your brand pass the personality test? (Social media edition)

DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…

20 June 2 mins

AIM High: Creating content for social engagement

Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time…

24 June < 1 min

Closing the ethnicity investment gap

In partnership with City Hive, Schroders and a consortium of retail and institutional asset managers, White Marble (now…

17 June < 1 min

The ROI conundrum

Measuring marketing ROI is not straightforward. No question of value ever is. How do you measure success when…

13 April 4 mins

The 4 Ps to overcoming Imposter Syndrome

Over the last 20 years, White Marble (now known as Alpha Agency) has had the privilege of training…

25 March 3 mins

Editorial backbone: The key to ensuring content quality

The stats are damning. Recent research from marketing consultancy Communications and Content found the readability of investment content…

10 March 3 mins

The power of innovative marketing

In today's unpredictable economy, it is critical that businesses adopt an innovative approach to marketing in order to…

19 February 2 mins

Measuring your brand – it’s as easy as 1,2,3. Or is it?

The most asked question by marketing teams is how to develop a differentiated look and feel for their…

12 February 2 mins

Owning the jungle: Part 2

Redefining 'guerrilla marketing' in the age of content - part 2   Investment marketers know better than most…

03 February 5 mins