Marketers have always had the challenge of figuring how to stand out against their peers. Now they are facing an entirely new predicament... how to compete against a community forum?
06 May 3mins
Not another AI article: Tools and considerations for investment marketers
Ben Yelland shares five AI tools that are particularly useful to investment marketers, and three truths about AI that marketers should consider before using any tool.
21 August 4mins
Does your brand pass the personality test? (Social media edition)
DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…
20 June 2mins
AIM High: Creating content for social engagement
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time…
24 June < 1min
Closing the ethnicity investment gap
In partnership with City Hive, Schroders and a consortium of retail and institutional asset managers, White Marble (now…
17 June < 1min
The ROI conundrum
Measuring marketing ROI is not straightforward. No question of value ever is. How do you measure success when…
13 April 4mins
The 4 Ps to overcoming Imposter Syndrome
Over the last 20 years, White Marble (now known as Alpha Agency) has had the privilege of training…
25 March 3mins
Editorial backbone: The key to ensuring content quality
The stats are damning. Recent research from marketing consultancy Communications and Content found the readability of investment content…
10 March 3mins
The power of innovative marketing
In today's unpredictable economy, it is critical that businesses adopt an innovative approach to marketing in order to…
19 February 2mins
Measuring your brand – it’s as easy as 1,2,3. Or is it?
The most asked question by marketing teams is how to develop a differentiated look and feel for their…
