Formerly White Marble Consulting
The greatest ambassadors for your brand are your employees. Therefore, it is vital that they have some emotional connection with its vision and objectives, not just your products and services. They must be able to talk about your distinctive value-add with relative ease and confidence. But that is rarely the case.
Sitting through some presentations can feel like watching a slideshow of someone’s holiday photos. Your enthusiasm will never match theirs. It is incredibly difficult to create a set of slides that introduces your company’s brand story and presents the virtues of the product you are selling without them becoming too wordy, long or complicated.
Where most companies go wrong with their marketing is not being absolutely clear on who their target audience is and not knowing where/how they consume information. What seems like a very simple task is in practice very difficult. How granular do you go?
Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.
In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali. Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.
Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.
In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.
Featuring in this episode, Kirsten Hastings Head of Content at White Marble (now known as Alpha Agency), is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vogel, Marketing Consultant at Alpha Agency. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.
Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field and Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.