Size truly does not matter when it comes to systems stewardship

Featuring in this episode, Kirsten Hastings Head of Content at White Marble (now known as Alpha Agency), is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vogel, Marketing Consultant at Alpha Agency. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.

08 February < 1 min

Marketing and the multi-affiliate model

Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field and Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.

18 January < 1 min

Crafting Content- Ensuring your content reflects your brand and values

The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.

07 November 5 mins

To B Corp or not to B Corp – what is the answer?

In this episode, Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) and Lisa Mattes, formerly a Senior Marketing Executive at the company, are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group.

18 October < 1 min

Where global messaging and local language converge

In this episode Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by Coredelia Hughes, Regional Vice President at RWS Group, and Lauren Glossop Marketing Consultant at Alpha Agency.

27 September < 1 min

Sustainability is not enough

In this episode; Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, our President - North America, Head of Sustainability. 

01 August < 1 min

Shaping culture and building behaviour

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.

01 August < 1 min

Build up CX by breaking down silos

In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble.

31 July < 1 min

Shh… Don’t flaunt our green credentials

The growing disenchantment with ESG in the United States has been well documented and, if we are being honest with ourselves, should not really come as much of a surprise. All movements and trends experience a natural ebb and flow, shifting between popular and unfashionable, until they find their equilibrium.

19 July 3 mins