Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.
In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.
Featuring in this episode, Kirsten Hastings Head of Content at White Marble (now known as Alpha Agency), is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vogel, Marketing Consultant at Alpha Agency. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.
Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field and Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.
In this episode, Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) and Lisa Mattes, formerly a Senior Marketing Executive at the company, are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group.
In this episode Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by Coredelia Hughes, Regional Vice President at RWS Group, and Lauren Glossop Marketing Consultant at Alpha Agency.
In this episode; Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, our President - North America, Head of Sustainability.
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.
In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble.