Hello, 2025: How investment marketing trends will evolve this year
Explore three investment marketing trends that will evolve in 2025 - private markets, consolidation and ESG - and how marketers can prepare.
08 January 3 mins
Leveraging automation without sacrificing authenticity
When the market is demanding asset and wealth managers operate with the authenticity of a human and the automation of a robot, investment marketers who strategically combine the best of both these elements – and make them stronger together – will succeed.
17 October 3 mins
Five ingredients for asset managers’ content supply chains
In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.
29 February 3 mins
Crafting Content: High-impact content distribution for investment marketers
Creating marketing content without a thoughtful, strategic distribution plan is like writing a book that never leaves the warehouse or a song that is never sung outside the garage. The content may be incredibly creative or insightful – but if no one reads or hears it, what does it matter?
06 February 3 mins
4 principles to improve your ETF content marketing strategy
Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out. Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.
24 January 3 mins