Staying authentic to your corporate narrative

Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.

28 May 2 mins

AIM High: Assessment of Value year two: The good, the bad and the ugly

Twink is joined by three industry experts, John Bennett, Head of Adviser Proposition at Sparrows Capital Limited, David Ogden, Head of Compliance at Sparrows Capital and Esther Armstrong, Marketing Consultant at White Marble Marketing, to discuss ‘the good, the bad and the ugly’ of the new Assessment of Value reports.

25 May 2 mins

AIM High: Techniques to deliver cut-through presentations

In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is joined by the experienced Dylan Emery, Editorial Director at Last Word Media.

12 May < 1 min

AIM High: The importance of a learning mindset

Twink delves into the importance of a learning mindset with Farley Thomas and Barbara Rupf Bee.

29 April < 1 min

What’s in a name?

Twink Field reflects on the recent rebrand of Abrdn

28 April 2 mins

AIM High: Marketing in the Middle East

The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and…

31 March < 1 min

AIM High: Content to build audiences

Growing an audience, as we've all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all…

23 March < 1 min

AIM High: Segmentation as part of your marketing strategy

Understanding your target market is crucial for marketing success, yet, so many companies fail to take their clients’…

24 August < 1 min

AIM High: Thought leadership in today’s marketing mix

Thought leadership is an essential part of any content strategy, providing key insights and the ability to motivate…

03 August 2 mins

AIM High: Rethinking the role and delivery of events

The eventing industry – worth over $1tn globally – is at the sharp end of the disruption caused…

16 July 2 mins