Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…
27 July < 1min
The foundations of building a brand
Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the…
27 May 2mins
Standing out in a sea of green: does your creative differentiate your brand?
Over the last year we have worked with many investment managers on their brand positioning and messaging, and…
13 May 3mins
And Just Like That: How nimble marketing can propel your brand
I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm.
I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.
17 December 2mins
Mirror mirror on the wall, what’s the coolest brand of all?
Over the past few months, we have seen an increase in the number clients requesting our help in…
17 September 3mins
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…
02 July 2mins
Staying authentic to your corporate narrative
Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.
28 May 2mins
What’s in a name?
Twink Field reflects on the recent rebrand of Abrdn
28 April 2mins
Measuring your brand – it’s as easy as 1,2,3. Or is it?
The most asked question by marketing teams is how to develop a differentiated look and feel for their…
