Measuring your brand – it’s as easy as 1,2,3. Or is it?
The most asked question by marketing teams is how to develop a differentiated look and feel for their…
12 February 2mins
The true value of values
Reflecting on this week's blog - it struck me that, alongside the well-reported advancement of environmental, social and governance (ESG)-related matters and working…
09 October 2mins
What lessons can we learn from branding cattle?
The importance of defining your brand We are getting much more involved in brand conversations with our clients.…
07 August 5mins
Message clarity in a noisy market
It’s easy to drive your message to your audience through sheer force and big budgets, but how do…
17 July 2mins
Talking Type: The Value of Typography in Branding Today
As a brand asset, a typeface should support the emotional and expressive needs of a brand, as well…
10 December 2mins
Power of Brand – What makes a great financial brand in 2020?
Twink Field joined an engaging and thought provoking panel at the Gramercy Institute this morning, alongside Richard Alpert…
13 November 2mins
Differentiating from the parent brand
It is a natural desire for investment management brands to differentiate from their parent brand. However, there is…
10 October 2mins
Staying authentic to your corporate narrative
The first step to being authentic is to have a clear understanding of what you are staying true…
09 October 2mins
When stakeholders stall marketing projects
Many a marketing project has overrun its timeline due to delays in getting elements signed off. While this…
08 August 2mins
Brand Identity & Definition: Tips for discovering brand authenticity
Don’t be lazy Keep digging for the finer nuances of what you do differently & express it with…
