Most brand problems are not about marketing – they’re about behaviour

Most asset and wealth managers don’t have a positioning problem — they have a translation problem. The strategy exists, but it isn’t consistently expressed in the moments clients actually experience.

13 May 2 mins

Two in Twenty with Insight Investment’s David Chellew – Part 2

In the second part of his conversation with Twink, David Chellew talks about the number of contacts needed to create awareness and how campaigns need to prove their value to release more budget.

13 May < 1 min

Alpha Agency adds two Partners to North America team

Alpha Agency is excited to welcome Mike McLaughlin and Anu Heda, the team behind Naissance Partners, to our North America team. Their addition enhances our ability to deliver pragmatic, end‑to‑end marketing strategy and execution, strengthening our ongoing commitment to delivering more value for our clients

11 May < 1 min

Asset managers must not sleep on Reddit

Marketers have always had the challenge of figuring how to stand out against their peers. Now they are facing an entirely new predicament... how to compete against a community forum?

06 May 3 mins

Two in Twenty with Insight Investment’s David Chellew

David Chellew talks to Twink about how marketing at institutional asset managers has evolved, and how to align marketing strategies with business goals for improved client engagement.

06 May < 1 min

‘Ask Beacon’: your new AI companion

Have you ever wishes your Beacon dashboard could talk back? Well, now it can. A new AI feature has officially landed - introducing 'Ask Beacon', a built-in AI chatbot that can help you take your data and analytics to a new level

29 April 2 mins

Spring clean your marketing

As winter gives way to spring, many of us develop an inexplicable urge to clean and get rid of unused or broken items. It can be therapeutic. While we don't recommend marketing teams go full 'Marie Kondo', setting aside time to get your house in order, at least once a year, is good practice.

22 April 3 mins

Two in Twenty with Ruffer’s Alex Laurie

Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about joining an investment company that famously 'didn't do marketing' and why the industry's intimidating reputation is stopping talented people from applying for roles.

02 April < 1 min

Two in Twenty with JP Morgan’s Arlene Ingram

Arlene Ingram of JP Morgan Asset Management discusses the complexities of strategic marketing in a global context and the balance between brand and performance marketing. She emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.

18 March < 1 min

Two in Twenty with Ninety One’s Malcolm Fried

Malcolm Fried discusses how a focus on the fundamentals and Ninety One's positioning helped his team navigate a tough couple of years for the asset management industry. He also shares his view on why marketers need to think of themselves as businesspeople first.

03 March < 1 min