Client quandaries of 2024

It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.

20 December 3 mins

How to avoid pitching pitfalls and set yourself up for success

In this episode we are joined by Nick Pilkington, partner at White Marble Consulting (now known as Alpha Agency). Listen to his five factors for success when it comes to pitching.

25 October < 1 min

Crafting your story to sell a solution, not push a product

Sitting through some presentations can feel like watching a slideshow of someone’s holiday photos. Your enthusiasm will never match theirs. It is incredibly difficult to create a set of slides that introduces your company’s brand story and presents the virtues of the product you are selling without them becoming too wordy, long or complicated.

23 September 4 mins

Sustainability & Impact Report 2024

Welcome to White Marble’s (now known as Alpha Agency) first sustainability report, including our first B Impact Report.…

31 August < 1 min

Make your marketing more efficient and cost effective

Where most companies go wrong with their marketing is not being absolutely clear on who their target audience is and not knowing where/how they consume information. What seems like a very simple task is in practice very difficult. How granular do you go?  

21 August 3 mins

New Beacon Website Launch

We are thrilled to announce the launch of Beacon's new and improved website! Our team has been working diligently to enhance the experience, and we are excited to present a modern, user-friendly interface packed with updated functionality.

13 August 2 mins

How to craft your content strategy

Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.

19 July 3 mins

Demystifying diversity

In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali. Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.

18 July < 1 min

Content remains king in 2024

In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.

18 March < 1 min

Five ingredients for asset managers’ content supply chains

In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.

29 February 3 mins