Next gen ‘emerging’ marketers are key to reaching younger investors

In a marketplace crowded with firms jostling for visibility, successful differentiation is a growing challenge. This presents an opportunity for emerging marketers to prove their worth. While seasoned professionals often draw on tried-and-tested strategies, fresh talent brings a different lens, spotting gaps and untapped potential amid a sea of convention.

20 February 3 mins

Social media identity crisis – mirroring your environment

The way you talk with colleagues and how you chat with friends is distinct. Your tone, the volume at which you speak, the words you choose and even how you react to what people are saying can all be very different. This is how you should approach social media. What works on LinkedIn, won't get the same traction on other channels.

14 February 4 mins

Shaking off the creative cobwebs

Group think is the enemy of creativity. You want to bring together a mixture of people who have been with the company for a long time and possess varying degrees of institutional memory, as well as new joiners who are less fixed in their thinking.

06 February 3 mins

Client quandaries of 2024

It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.

20 December 3 mins

How to avoid pitching pitfalls and set yourself up for success

In this episode we are joined by Nick Pilkington, partner at White Marble Consulting (now known as Alpha Agency). Listen to his five factors for success when it comes to pitching.

25 October < 1 min

Crafting your story to sell a solution, not push a product

Sitting through some presentations can feel like watching a slideshow of someone’s holiday photos. Your enthusiasm will never match theirs. It is incredibly difficult to create a set of slides that introduces your company’s brand story and presents the virtues of the product you are selling without them becoming too wordy, long or complicated.

23 September 4 mins

Sustainability & Impact Report 2024

Welcome to White Marble’s (now known as Alpha Agency) first sustainability report, including our first B Impact Report.…

31 August < 1 min

Make your marketing more efficient and cost effective

Where most companies go wrong with their marketing is not being absolutely clear on who their target audience is and not knowing where/how they consume information. What seems like a very simple task is in practice very difficult. How granular do you go?  

21 August 3 mins

New Beacon Website Launch

We are thrilled to announce the launch of Beacon's new and improved website! Our team has been working diligently to enhance the experience, and we are excited to present a modern, user-friendly interface packed with updated functionality.

13 August 2 mins

How to craft your content strategy

Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.

19 July 3 mins