Two in Twenty with Ninety One’s Malcolm Fried

Malcolm Fried discusses how a focus on the fundamentals and Ninety One's positioning helped his team navigate a tough couple of years for the asset management industry. He also shares his view on why marketers need to think of themselves as businesspeople first.

03 March < 1 min

Two in Twenty with Baillie Gifford’s Ian Bruce

Ian Bruce discusses his extensive career at Baillie Gifford and lifts the lid on how the marketing team played an integral role in fending off activist investor Saba.

17 February < 1 min

Two in Twenty with Columbia Threadneedle’s Ross Duncton

Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey and his marketing insights, finishing with some tips for aspiring marketers.

27 January < 1 min

Two in Twenty with Paul Zettl

In this conversation, Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.

13 January < 1 min

Two in Twenty with Aviva’s Kelly Mikhailoff

In this episode we talk to Kelly Mikhailoff of Aviva Investors. Hear her thoughts on team culture driven by diversity and empowerment, and key principles for marketing success.

17 December < 1 min

Two in Twenty with MFS’s Lucy Davidson

In this episode we talk to Lucy Davidson of MFS Investment Management. Hear about her transition into a senior managerial role, and her thoughts on career development.

25 November < 1 min

Two in Twenty with Janus Henderson’s Alanna Nensel

In this episode we talk to Alanna Nensel of Janus Henderson Investors. Hear about her journey through the industry, and tips for success.

11 November < 1 min

Isn’t strategy only done in-house?

Companies outsource for countless reasons, but one area that is becoming increasingly popular is strategy. Some people might recoil at the thought; afterall, isn't that a key business priority that should be safeguarded in-house? But an outside perspective and access to wider industry expertise could make the difference between coming up with a broad plan or crafting a step-by-step strategy of how to achieve your goals.

20 June 3 mins

Investing in knowledge can pay marketing dividends

Advisers need technical understanding to be able to assess increasingly complex strategies and the fluency to explain them to clients in a Consumer Duty world. Product brochures and factsheets alone no longer suffice. In response, leading firms are building educational platforms where advisers can learn, ask questions and get help when taking the theoretical and making it tangible.

13 June 3 mins

Marketing active ETFs in a volatile market

ETF interest has continued to boom across both retail and institutional markets, driven in part by rising financial literacy on platforms like TikTok and Instagram. As retail investors grow more confident, active ETFs have emerged as a compelling option because they offer a streamlined pathway to strategy, flexibility, and downside management. But with growing popularity comes strong competition.

05 June 2 mins