How to craft your content strategy
Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.
19 July 3 mins
Demystifying diversity
In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali. Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.
18 July < 1 min
Content remains king in 2024
In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.
18 March < 1 min
Five ingredients for asset managers’ content supply chains
In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.
29 February 3 mins
Crafting Content: High-impact content distribution for investment marketers
Creating marketing content without a thoughtful, strategic distribution plan is like writing a book that never leaves the warehouse or a song that is never sung outside the garage. The content may be incredibly creative or insightful – but if no one reads or hears it, what does it matter?
06 February 3 mins
4 principles to improve your ETF content marketing strategy
Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out. Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.
24 January 3 mins
Crafting Content- Ensuring your content reflects your brand and values
The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.
07 November 5 mins
The Investment Marketing Scoop: A First Line of Defence
Resourcing the demands of financial promotions. In many marketing teams, the marketers responsible for producing materials or financial…
03 May 2 mins
Is content foie gras the ultimate faux pas?
No matter how often we are told the average attention span of humans is decreasing (by an almost…
22 April 2 mins
The true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…
25 February 4 mins