Diverse portfolios, yes. But diverse people… no?

Concentration risk is not just a cause for concern when it comes to your investments, it is also a potential problem in your workforce. Maintaining a narrow concept of talent and capability means companies are overlooking a powerful and underutilised group that could spark some true innovation

03 April 2 mins

Beacon: What’s new for 2025?

We're excited to share the latest updates, which have been designed to make your experience even more user friendly and insightful. Beacon offers actionable insights to help you understand your firm's performance against industry standards.

25 March 2 mins

Marketing is not an island

Viewing marketing as a siloed, downstream function ignores its strategic potential. The most effective marketing teams are not idly waiting for instructions; they are involved in key discussions across the company

20 March 2 mins

Spring clean your marketing

As winter gives way to spring, many of us develop an inexplicable urge to clean and get rid of unused or broken items. It can be therapeutic. While we don't recommend marketing teams go full 'Marie Kondo', setting aside time to get your house in order, at least once a year, is good practice.

13 March 3 mins

Where investment content marketers can use AI right now

AI is learning at an accelerated pace but it's not quite ready to run on its own, so it should be used with caution - especially by content teams. That said, there are some ways it can make tasks more efficient but the human touch remains non-negotiable.

05 March 4 mins

Deconstructing Frankenstein’s monster – why your backend must be a priority

There's a plugin for that... words that can cause website developers to shudder. By the time clients seek our help, they have often bolted together various off-the-shelf components, which has compromised the functionality and user experience of their site.

23 January 3 mins

Are you sick of hearing about AI and automation? So are we

AI and automation are tools, not magic wands. They don’t work out of the box in every scenario, and they’re only as good as the data and processes they’re built on.

16 January 2 mins

Client quandaries of 2024

It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.

20 December 3 mins

When your website leaves the wrong impression

Never underestimate how easy it is for prospective clients to exit your website, especially those who are merely curious. Even people who are motivated and genuinely interested in your products and services will be put off by a clunky experience. Afterall, “if this is what their website is like, how good can their service be?”

13 November 2 mins

Digital marketing: the nexus between people and technology

'Digital' is a word that is variously used to describe tools, channels, people and ways of thinking. So, what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?

06 November 4 mins