Deconstructing Frankenstein’s monster – why your backend must be a priority

There's a plugin for that... words that can cause website developers to shudder. By the time clients seek our help, they have often bolted together various off-the-shelf components, which has compromised the functionality and user experience of their site.

23 January 3 mins

Are you sick of hearing about AI and automation? So are we

AI and automation are tools, not magic wands. They don’t work out of the box in every scenario, and they’re only as good as the data and processes they’re built on.

16 January 2 mins

Client quandaries of 2024

It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.

20 December 3 mins

When your website leaves the wrong impression

Never underestimate how easy it is for prospective clients to exit your website, especially those who are merely curious. Even people who are motivated and genuinely interested in your products and services will be put off by a clunky experience. Afterall, “if this is what their website is like, how good can their service be?”

13 November 2 mins

Digital marketing: the nexus between people and technology

'Digital' is a word that is variously used to describe tools, channels, people and ways of thinking. So, what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?

06 November 4 mins

How to launch a lead generation pilot – business processes

In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?

05 June 3 mins

Are you up-to-date with LinkedIn’s evolving algorithm?

LinkedIn to focus on "Suggested Posts"  You know how content on LinkedIn can sometimes disappear from feeds faster…

23 May 2 mins

Launching a lead generation pilot – technology and data

Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...

14 May 4 mins

How to launch a lead gen pilot – journey mapping

There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…

24 April 4 mins

How to approach a successful website project: Consider these five principles

At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.

15 February 3 mins