Formerly White Marble Consulting
Never underestimate how easy it is for prospective clients to exit your website, especially those who are merely curious. Even people who are motivated and genuinely interested in your products and services will be put off by a clunky experience. Afterall, “if this is what their website is like, how good can their service be?”
'Digital' is a word that is variously used to describe tools, channels, people and ways of thinking. So, what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?
In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?
LinkedIn to focus on "Suggested Posts" You know how content on LinkedIn can sometimes disappear from feeds faster…
Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...
There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…
At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.
Creating viral content is a challenge that marketers across industries strive to conquer. The formula for achieving viral content is a topic of much debate. While there's no guaranteed recipe for success, a theory put forth by Australia-headquartered Birdcage Marketing School offers an interesting framework that could be a valuable tool for marketers. It suggests viral content should, firstly, be a combination of three key elements: controversy, relatability and aspiration. Secondly, it should be tied to universal themes. That said, is the framework applicable within the financial services sector?
OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.
As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.