Asset managers and analytics: a match made in heaven
Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…
20 May 2mins
Launching a lead generation pilot – part 3 – business processes
So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…
04 May 2mins
Do asset managers have a role to play on TikTok?
On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may…
29 April 3mins
Beacon – what is your data telling you?
Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media…
28 April 2mins
Why is your social media team under-resourced?
Social media. Everyone knows what it is. We all use it. All of the time. Despite this, there…
04 March 3mins
The true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…
25 February 4mins
Beacon is here: know what good looks like
We're delighted to announce the arrival of Beacon, our Alpha Agency (formerly White Marble) benchmarking service. Previously known…
19 November 2mins
‘StockTok’: A dream or a nightmare?
TikTok, is just for silly dances…right? Wrong and I'll tell you why. Back in March 2021 I introduced…
10 September 3mins
The cookie conundrum
Cookies are bad right? Wrong. Some cookies could be considered as bad by visitors, but unfortunately this perception…
04 June 3mins
The anatomy of a website project
Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.
