What Content Marketing Metrics Should You Be Using?
Measuring content marketing is becoming increasingly important. It is key to having an accurate picture of how 'effective'…
30 September < 1min
Personalisation On B2B Level Is More Important Than Ever.
B2B buyers are expecting a much more personalised experience than ever before. In a world where you can…
16 September < 1min
Marketing Automation and Storytelling
In this blog post Alison Leishman and Gina Balarin look into different approaches to marketing automation. They discuss how it can improve lead…
09 September < 1min
Influencer Marketing
If successfully implemented, influencer marketing can increase the attention you receive from your target audience and can be…
16 August 3mins
Social media issues in the investment management industry
Fund management is an area where political or economic views are particularly pertinent - an individual's view can skirt perilously close to financial advice - it's thus clearly critical that there are company social media guidelines in place to help navigate this.
06 August 2mins
LinkedIn 2019 updates that can help improve your marketing
LinkedIn has become a necessary marketing channel for all types of business. It provides the opportunity to build…
01 August 3mins
Less is more – the ‘key message’ conundrum
When planning the content for your videos, what do you focus on; the film’s overall objective, or its…
18 April < 1min
Four Digital Marketing Trends That Will Help You To Raise Assets
Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically.…
02 April < 1min
Deloitte: Tech Trends 2019
This series of articles from Deloitte takes a broader look at technology than our typical focus on wealth…
07 February < 1min
Digital fund distribution: recommendations for the Luxembourg fund industry
This paper is the first in a series of white papers on digitalisation and fintech matters which has…
