Formerly White Marble Consulting
Workplace culture isn’t just beanbags and pizza Fridays. It’s how your team behaves when the deadline is tight, the compliance team is in the room and the campaign needs to land yesterday. In our industry, a lot of companies default to “play it safe”. But “safe” doesn’t have to mean boring.
Culture is an integral, oft-discussed element of how a firm is perceived externally. Consider how negative news of a firm’s culture can leave a lasting impact for months, if not years. Despite this, the connection between culture, brand and communications, and the difference it can make to galvanising employees and generating cut through is often minimized..
Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.
Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field and Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.
This time last year we predicted culture would increasingly be seen as a strategic priority by asset managers.…
Given that Diversity, Equity & Inclusion (DE&I) policies and programmes can pose advantages for firms, more initiatives around this topic are being launched in investment management. After spending a lot of time whilst working on the B Corp submission talking with colleagues across departments about internal policies and practices, and exploring what we can do as a business to ensure a high standard of social impact.
Is failure all bad? Can any good come as a result of failing? We are all fallible, imperfect and, at times, irrational human beings. Failure is part of human DNA; it is inevitable and always a possible outcome whenever we try something new. We mustn’t shy away from being curious, adventurous or taking risks due to the threat of failure, as the learnings or unanticipated benefits it might offer can often make it worthwhile.
In this episode Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by Coredelia Hughes, Regional Vice President at RWS Group, and Lauren Glossop Marketing Consultant at Alpha Agency.
In the wake of recent industry scandals, asset managers are reconsidering both their formal governance frameworks and their less formal social contracts in an attempt to reduce risk factors and engender employee and investor trust.