Where global messaging and local language converge

In this episode Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by Coredelia Hughes, Regional Vice President at RWS Group, and Lauren Glossop Marketing Consultant at Alpha Agency.

27 September < 1 min

Three inescapable truths for asset managers on culture

In the wake of recent industry scandals, asset managers are reconsidering both their formal governance frameworks and their less formal social contracts in an attempt to reduce risk factors and engender employee and investor trust.

17 August 3 mins

Shaping culture and building behaviour

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.

01 August < 1 min

Twink joins Farley Thomas on the Manageable podcast

Our own Twink Field joined Farley Thomas in the latest episode of 'Manageable Conversations', a series intended to…

31 May 2 mins

The Investment Marketing Scoop: Future Talent Pools

Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and…

25 April 3 mins

The Investment Marketing Scoop: Measuring CX

As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…

18 April 2 mins

The Investment Marketing Scoop: Clear client benefit

Jack Ma, the founder of e-commerce giant Alibaba and officially the richest man in China, is credited to have said: “Forget about your competitors, just focus on your customers”.

04 April 2 mins

The Investment Marketing Scoop: The Growing Role of UX

UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.

28 March 2 mins

The Investment Marketing Scoop: Selling the brand inside

Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.

20 March 2 mins

The Investment Marketing Scoop: Culture competition

It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.  

14 March 3 mins