How to get started with AI

As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.

14 January 3 mins

What 20+ peer reviews told us to expect in 2026

The asset and wealth management firms winning in 2026 likely won’t be those with the most products, the biggest platforms, or the loudest marketing. Four key themes to watch out for next year.

11 December 4 mins

Where finance meets feelings

Fear, greed, overconfidence, regret – we talk about emotions in investing all the time. These are the headline makers, the stomach churners, the buzzwords that grasp our attention during times of volatility or uncertainty. But that’s only scratching the surface.

04 December 3 mins

The misunderstood messaging house

“Everything should relate back to the messaging house because it neatly outlines who you are as a business in a way that is tangible. You can maximise your brand strength by making sure that everything marketing produces is based around those interconnected pillars.”

10 September 3 mins

What to do if your brand does not generate cut through

“Inevitably, there is curiosity. People want to understand where a brand comes from. Having roots, being clear on your story, gives people a sense of your logic. Importantly, it should also support your positioning in the market.” 

04 September 4 mins

The ugly truth is that looks matter

If your website doesn’t look attractive, visitors are less likely to stick around long enough to fully digest the content. A bad customer journey is confusing, has mixed signals and offers the user no clear path to get from point A to point B to point C. In this article, we outline some of the key areas companies need to be thinking about when it comes to their websites.

23 July 4 mins

What marketers can learn from industrial design

Things like texture, colour, the shapes used; these, often subtle, elements all become sources of brand strength because, when done well, they are identifiable.

18 July 2 mins

What is good design?

You can tell when something has been shoddily put together or it hasn’t been applied with passion and love. You can see through all of that, and it speaks volumes about the people behind it – both the commissioner and the doer.

10 July 4 mins

When to refresh your brand: a graphic designer’s perspective

Brands are living, breathing things. They grow, evolve – and sometimes need a makeover to stay fresh and relevant. A brand refresh is more than just switching your logo, though. It’s about updating your visuals and messaging to reflect who you are today, not who you were five or 10 years ago.

03 July 2 mins

The Investment Marketing Scoop: Focus on Account-Based Marketing

Pivoting under cost pressures through more a targeted approach. In an environment where marketing budgets are squeezed and…

11 May 2 mins