CMOs reveal their top priorities
Understanding the competitive landscape is a hugely important part of a CMO's role. Information sparks inspiration, which can quickly become innovation.
12 February 3 mins
How websites can stay relevant in an AI world
Does my business even need a website anymore? It's a big questions but not an unreasonable one. With AI encroaching on all corners of the internet, our web developer Duncan Forbes looks at what the future holds and outlines how businesses can stay ahead of the curve.
02 February 5 mins
AI is rewriting what ‘good’ looks like
Did a person write this or was it AI? And, does it even matter? Readers are quick to point to em dashes (—) as proof something was written by a robot. The so-called ‘rule of three’ is now viewed with suspicion. As LLMs evolve, more and more legitimate linguistic devices will come under scrutiny. So, what does it mean for marketing teams and how they produce credible, engaging content?
22 January 3 mins
How to get started with AI
As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.
14 January 3 mins
What 20+ peer reviews told us to expect in 2026
The asset and wealth management firms winning in 2026 likely won’t be those with the most products, the biggest platforms, or the loudest marketing. Four key themes to watch out for next year.
11 December 4 mins
Where finance meets feelings
Fear, greed, overconfidence, regret – we talk about emotions in investing all the time. These are the headline makers, the stomach churners, the buzzwords that grasp our attention during times of volatility or uncertainty. But that’s only scratching the surface.
04 December 3 mins
The misunderstood messaging house
“Everything should relate back to the messaging house because it neatly outlines who you are as a business in a way that is tangible. You can maximise your brand strength by making sure that everything marketing produces is based around those interconnected pillars.”
10 September 3 mins
What to do if your brand does not generate cut through
“Inevitably, there is curiosity. People want to understand where a brand comes from. Having roots, being clear on your story, gives people a sense of your logic. Importantly, it should also support your positioning in the market.”
04 September 4 mins
The ugly truth is that looks matter
If your website doesn’t look attractive, visitors are less likely to stick around long enough to fully digest the content. A bad customer journey is confusing, has mixed signals and offers the user no clear path to get from point A to point B to point C. In this article, we outline some of the key areas companies need to be thinking about when it comes to their websites.
23 July 4 mins
What marketers can learn from industrial design
Things like texture, colour, the shapes used; these, often subtle, elements all become sources of brand strength because, when done well, they are identifiable.
18 July 2 mins