Client quandaries of 2024

It’s always interesting to look back and see the different types of projects we completed in any given year. Having the opportunity to work on a such an incredible range of strategic, as well as ‘business-as-usual’, projects is one of the things the team cherishes most about working at Alpha Agency.

20 December 3 mins

Introducing Alpha Agency – the new name for White Marble Consulting

We are delighted to announce our new name: Alpha Agency—a fresh identity that sets the stage for an exciting future. In September, we were proud to share the news we had joined the Alpha Group, a leading global provider of specialist consulting services for the financial services industry.

12 December < 1 min

Biodiversity is so much more than an environmental issue

COP 15 drew to a close earlier this week. The final text of the post-2020 global biodiversity outlines the goal to protect 30% of the planet for nature and restore 30% of the planet’s degraded water based ecosystems by 2030, as well as reform c. £410 bn of environmentally damaging incentives and subsidies.

19 December 4 mins

COP27: A financial marketer’s perspective

As the smoke clears from a tumultuous two-week period of discussions, events and announcements in Sharm el-Sheikh, we reflect on the COP27 summit and how its outcomes relate to the asset management sector.

14 December 4 mins

Why Terry Smith must take responsibility for his immense influence (a defence of Unilever)

A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and…

13 January 3 mins

Marketing to advisers: recent trends

Marketing to financial advisers is no easy task and in the current competitive environment, financial services product and…

19 December 3 mins