Client segmentation – where to begin?

Marketing without an understanding of your target audience is akin to shouting into a void. If you don’t know what your audience wants, how can you deliver messaging and activation that catches their attention, resonates with their needs, and compels them to engage with you? With this in mind, asset and wealth managers who want to connect more strongly with their customers and create tailored, impactful marketing strategies must have a strong foundation of client segmentation.

15 May 3 mins

Stick or twist? Taking a stance on ESG investing

Asset managers have been trying to be all things to all people on sustainability. But time is quickly running out and firms are under increasing pressure to pick a side.

17 April 4 mins

Cool, calm and collected: marketing amid turbulence

Moments of external turbulence should prompt internal reflection. What are the values and beliefs that ground your business? What commitments have you made to your clients, to your team, and to your long-term strategy Marketing teams should start by convening internally: revisit your brand pillars, your client promises, and your mission statements. These are your anchor points.

10 April 2 mins

Introducing Alpha Agency – the new name for White Marble Consulting

We are delighted to announce our new name: Alpha Agency—a fresh identity that sets the stage for an exciting future. In September, we were proud to share the news we had joined the Alpha Group, a leading global provider of specialist consulting services for the financial services industry.

12 December < 1 min

Fashion & Finance – When two worlds collide

As NYC buzzes with news of the latest fashions at New York Fashion Week (NYFW), it's exciting to…

16 September 3 mins