How to build an intentional visual brand

Can you truly say that your visual brand is intentional? For many asset and wealth managers, a visual brand…

17 September 3 mins

Leveraging automation without sacrificing authenticity

When the market is demanding asset and wealth managers operate with the authenticity of a human and the automation of a robot, investment marketers who strategically combine the best of both these elements – and make them stronger together – will succeed.

17 October 3 mins

5 steps to define and articulate your brand

The greatest ambassadors for your brand are your employees. Therefore, it is vital that they have some emotional connection with its vision and objectives, not just your products and services. They must be able to talk about your distinctive value-add with relative ease and confidence. But that is rarely the case.

09 October 4 mins

Standing out in a sea of green: does your creative differentiate your brand?

Over the last year we have worked with many investment managers on their brand positioning and messaging, and…

13 May 3 mins