TRENDS IN TECH: Tech-driven marketing innovations. We have seen how technology has revolutionised work and school life in ways we couldn’t imagine during this… 27 November 3 mins
Struggling to engage clients without face to face interaction? Embrace digital content If we’ve all learnt one thing this year, it’s that there’s no substitute for talking to people. Not… 30 October 4 mins
Driving marketing performance with search In today's digital era, a Google search is the first touchpoint of any consumers digital buying journey, so… 17 September 3 mins
Marketing automation: worth the effort? At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation… 14 August 4 mins
2020: so far, so digital We recently held the user group meeting for our benchmarking service (Beacon). In addition to our usual review… 10 July 4 mins
The rise of digital marketing in a COVID-19 World We saw a short-term pause in marketing campaigns as firms came to grips with the operational impact of… 06 May 3 mins
AIM High: Innovation in financial services This week we discuss digital innovation in financial services. Twink is joined by Alpha Group's Olivia Vinden, Head… 18 March < 1 min
Digital Marketing trends in 2020 Believe it or not, the term ‘digital marketing’ was originally coined nearly three decades ago, back in 1990,… 09 December 2 mins
The changing role of advertising Advertising in the digital age Anyone in marketing will be well familiar with the dramatic way in which… 29 November 2 mins
What goes into a successful search engine ad campaign? Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years.… 21 November 3 mins
