5 emerging trends in financial services Challenged to reflect on the impact of Covid-19 on financial services for Aviva’s recent marketing event, Twink Field… 25 September 3 mins
AIM High: The essentials of the US market The US asset management industry is the largest in the world with assets under management totalling over $50… 09 September < 1 min
ESG investments in the Italian and Spanish retail market Executive summary In Italy and Spain, the institutional market has traditionally been stronger voices pushing the ESG (environmental,… 19 August 8 mins
2020: so far, so digital We recently held the user group meeting for our benchmarking service (Beacon). In addition to our usual review… 10 July 4 mins
Reflections on the drivers behind marketing’s increased strength, visibility and influence Working remotely, and Covid-19 more specifically, has perhaps made us all a bit more mindful, more aware of… 03 July 3 mins
Social media issues in the investment management industry Written by Sorcha Lorimer, Founder & CIPM CEO and Founder of Trace Investment managers are becoming increasingly aware… 01 July 3 mins
What do advisers want to see in fund group marketing? As we continue striving to be of better service to financial advisers, how can we ensure that our… 15 May 3 mins
The rise of digital marketing in a COVID-19 World We saw a short-term pause in marketing campaigns as firms came to grips with the operational impact of… 06 May 3 mins
AIM High: The role real assets play in a portfolio Since the financial crisis, global public investors have increased their allocation to real assets at a steady pace,… 01 May < 1 min
Marketing needs to show its flexibility and fortitude I'm going to come clean. I've always found those pieces about how 'the only constant is change' really… 24 April 3 mins
