What’s your role at Alpha Agency?
I work with clients to develop and activate their marketing strategy, ensuring alignment to the business’ priorities. To create cut through and be known for key attributes and asset classes is often the task I’m asked to solve. I love plotting that path with clients and ensuring marketing is a high performing, strategic and commercial function within asset management.
What has been your journey to get here?
I led marketing teams in-house at different asset management companies before founding White Marble, specialists in investment marketing. This was the forerunner to the Alpha Agency – embedding the team’s marketing expertise and experience into Alpha FMC.
What should people know about you?
I love solving problems and riddles. It makes me really tenacious to get to the answer, to keep trying different ideas.
Other than your current role, what would your dream job be?
Having been in the services industry, I think it would have to be making something. Or fixing something. I love the idea my own version of the Repair Shop – so I can upholster grandad’s favourite chair, mend the chipped ornament knocked over by the dog, or strip and revarnish the precious table that was ruined by a scribbling child.
If you were stuck on a desert island, what one luxury could you not do without?
I know I’d be eaten alive my mosquitos. Wherever I am, they find me. I’d have to take insect repellent, just so I wasn’t driven to madness with bites!
What is your go-to karaoke song?
Valerie by Amy Winehouse