What’s your role at Alpha Agency?
I’m officially a Manager and unofficially the Office Comedian.
Across the brand and marketing ecosphere, I primarily lead projects aimed at helping clients establish a strong online brand presence. Typically, this includes creating social footprint strategies, conducting social research, and driving social activations that align with, and strengthen, their brand proposition.
Beyond social, I often manage website refresh or redesign projects. There’s something oddly satisfying about untangling and reimagining a site’s information architecture – it’s like solving a puzzle.
What has been your journey to get here?
I started my career in investment management marketing at AXA IM in their global marketing team working across retail, wholesale and institutional segments. After working in-house, I transitioned to consulting and have been with Alpha Agency ever since.
What should people know about you?
I can lick my elbow, which makes for a fantastic ice breaker and party trick. And yes, I am deadly serious.
Other than your current role, what would your dream job be?
To be on the cover of vogue. Just kidding – if I had to pick it would be running a boutique hotel on the Amalfi coast for a bit of la dolce vita.
If you were stuck on a desert island, what one luxury could you not do without?
My luxury item (or person!) would be having my mum alongside me – no material item could ever compare.
What is your go-to karaoke song?
It’s got to be Unwritten by Natasha Bedingfield. It’s a cult classic.