Two in Twenty with M&G’s Laura Brown

Laura shares her journey from strategy to marketing at M&G, emphasising the importance of authenticity, creativity, and boldness in financial services marketing. Discover how a willingness to experiment has driven brand visibility and impact.

15 July < 1 min

Two in Twenty with Neuberger’s Henry Detering

Henry Detering shares insights from his 20-year career in asset management marketing, including what he learned from his international experience, brand refresh strategies, and the evolving role of marketing in client engagement and digital transformation.

01 July < 1 min

Two in Twenty with HSBC Asset Management’s Joanna Kalenska

In this episode, Joanna Kalenska, CMXO at HSBC Global Asset Management, talks about her journey from agency-side roles into in-house marketing, and how that experience has shaped the way she thinks about briefs, client experience and strategic growth.

17 June < 1 min

A rebrand without rhythm is just an expensive vanity moment in time

Rebrands often launch with energy and investment, but without ongoing engagement they quickly lose momentum. Discover why treating your brand as a one-off event leads to failure, and how embedding it as a living operating system can drive lasting impact.

20 May 2 mins

Most brand problems are not about marketing – they’re about behaviour

Most asset and wealth managers don’t have a positioning problem — they have a translation problem. The strategy exists, but it isn’t consistently expressed in the moments clients actually experience.

13 May 2 mins

Two in Twenty with Insight Investment’s David Chellew – Part 2

In the second part of his conversation with Twink, David Chellew talks about the number of contacts needed to create awareness and how campaigns need to prove their value to release more budget.

13 May < 1 min

Alpha Agency adds two Partners to North America team

Alpha Agency is excited to welcome Mike McLaughlin and Anu Heda, the team behind Naissance Partners, to our North America team. Their addition enhances our ability to deliver pragmatic, end‑to‑end marketing strategy and execution, strengthening our ongoing commitment to delivering more value for our clients

11 May < 1 min

Asset managers must not sleep on Reddit

Marketers have always had the challenge of figuring how to stand out against their peers. Now they are facing an entirely new predicament... how to compete against a community forum?

06 May 3 mins

Two in Twenty with Insight Investment’s David Chellew

David Chellew talks to Twink about how marketing at institutional asset managers has evolved, and how to align marketing strategies with business goals for improved client engagement.

06 May < 1 min

‘Ask Beacon’: your new AI companion

Have you ever wishes your Beacon dashboard could talk back? Well, now it can. A new AI feature has officially landed - introducing 'Ask Beacon', a built-in AI chatbot that can help you take your data and analytics to a new level

29 April 2 mins