Formerly White Marble Consulting
Introducing AI to Beacon! We’ve recently introduced AI-driven insights, helping you interpret data faster and generating high-level personalised recommendations. Alongside this, premium users can access new advanced charts and create customised dashboards for a more tailored experience.
Marketing without an understanding of your target audience is akin to shouting into a void. If you don’t know what your audience wants, how can you deliver messaging and activation that catches their attention, resonates with their needs, and compels them to engage with you? With this in mind, asset and wealth managers who want to connect more strongly with their customers and create tailored, impactful marketing strategies must have a strong foundation of client segmentation.
Metadata isn’t flashy - it doesn’t headline campaigns and isn’t projected onto billboards. Firms that treat metadata as core infrastructure - not back-office admin - build content ecosystems that are easier to manage, adapt and grow. In a high-volume, high-stakes sector like wealth and asset management, this structure is the difference between scattered output and strategic impact.
Concentration risk is not just a cause for concern when it comes to your investments, it is also a potential problem in your workforce. Maintaining a narrow concept of talent and capability means companies are overlooking a powerful and underutilised group that could spark some true innovation
We're excited to share the latest updates, which have been designed to make your experience even more user friendly and insightful. Beacon offers actionable insights to help you understand your firm's performance against industry standards.
Viewing marketing as a siloed, downstream function ignores its strategic potential. The most effective marketing teams are not idly waiting for instructions; they are involved in key discussions across the company
As winter gives way to spring, many of us develop an inexplicable urge to clean and get rid of unused or broken items. It can be therapeutic. While we don't recommend marketing teams go full 'Marie Kondo', setting aside time to get your house in order, at least once a year, is good practice.
AI is learning at an accelerated pace but it's not quite ready to run on its own, so it should be used with caution - especially by content teams. That said, there are some ways it can make tasks more efficient but the human touch remains non-negotiable.
There's a plugin for that... words that can cause website developers to shudder. By the time clients seek our help, they have often bolted together various off-the-shelf components, which has compromised the functionality and user experience of their site.
AI and automation are tools, not magic wands. They don’t work out of the box in every scenario, and they’re only as good as the data and processes they’re built on.