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View allLaunching a podcast – a quick guide
Podcasts offer marketing teams something different, another dimension in how they engage with an audience. They remove the visual distraction of video and do not require as much active concentration as written content. But they are not easy, and asset and wealth managers have struggled to make them work in a way that is consistent. In this article, we share Alpha Agency's experience and top tips for getting your firm's podcast up and running.
Salesforce Marketing Cloud is finally live – now what?
This article is not for the architects or executives who approved the investment, but the marketing managers, campaign operators, and lifecycle marketers responsible for turning “go-live” into actual marketing work.
Two in Twenty with Ninety One’s Malcolm Fried
Malcolm Fried discusses how a focus on the fundamentals and Ninety One's positioning helped his team navigate a tough couple of years for the asset management industry. He also shares his view on why marketers need to think of themselves as businesspeople first.